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Michael's Rule - Special Announcement

From The Chair

The ALMBC congratulates the Association of Artist Managers for the successful advocacy with the NSW Government to implement Michael's Rule.

We are also hugely excited to be following up successful on the ground sessions in Melbourne, Geelong and Warrnambool last week, with more in-person sessions for members, friends and partners in Sydney and Wollongong - see you there!

Lastly, we are looking forward to working closely with the re-elected Labor government and in particular to see the implementation of their commitment to a major increase in funding to the Revive Live program.

Check out all the news below.

Howard Adams

Chair

ALMBC On The Road 2025

Thanks to Music Australia and your memberships, the ALMBC is hitting the road to come to you in 2025. With great sessions completed in Melbourne and regional Victoria, Sydney and regional NSW is this week.

Sydney – 8 May 4pm – Crow Bar
Wollongong – 9 May – La La Las

Mixed in with that we will have:

One on one sessions for members in Victoria & NSW
One on one sessions with local members in Katoomba with Board members & EGM attending the Seed Workshop

Thanks to all those that attended the Corner Hotel last week in Melbourne last week, including Harley Evans from Moshtix who spoke about the new Australian Music Venue Foundation and Berish Bilander and Georgie Martin (Board Member) from Green Music Australia who spoke about their key projects.

Congrats to the Grid Series Geelong who showcased following the ALMBC mixer in Geelong. The ALMBC brought an extra ten industry attendees to this important showcase.

Thanks also to the huge number of people that came out in Warrnambool. It was great to have operators of five different local venues in attendance and hear more about your local needs for touring development, insurance support and more.

More info on Sydney and Wollongong here

Primary Artwork 4x5 - Michaels Rule Campaign Update (May 5, 2025)

Michael's Rule Becomes A Reality

The ALMBC congratulates the Association of Artist Managers for the announcement that the NSW Minns Labor Government will adopt Michael's Rule – encouraging international tours to include a local support artist on their bill.

Under the new change, the NSW Government will reduce the venue hire fee by $20,000 for each eligible show across the Venues NSW Network, and a $5000 reduction at Sydney Opera House. To be eligible, the shows must adhere to Michael's Rule and include at least one Australian artist as a support act on an international artists headline tour, the act must appear on the same stage as the international artist, and must be announced at the same time as the tour.

Michael's Rule received widespread industry support after its’ announce last year by the Association of Artist Managers. Since then, the AAM have been working to advocate for its implementation alongside Government and other stakeholders and are thrilled that the NSW Government has taken this step in the right direction.

Michael's Rule began after late artist manager Michael McMartin OAM called for a reinstatement of an industry code that made it compulsory for at least one local artist to be included on international tours. In his memory, at the 2024 AAM Awards, the organisation and its members, representing essentially every major artist in the country, called on Australian concert promoters to reinstate what they are now calling 'Michael’s Rule'.

The ALMBC Calls on all state governments across the nation to follow suit.

https://www.aam.org.au/michaelsrule

Green Music Australia Release Important New report

The Green Music Australia report, Rain, Heat, Repeat, investigates how audiences are already experiencing and responding to extreme weather events. Co-authored with Catherine Strong, Ben Green, Todd Denham, and Lauren Rickards, the report found:

85% of music fans have experienced what they perceived to be extreme weather at a music festival in the past 12 months.
☀️ 68% faced extreme heat
🌧️ 45% experienced heavy rain
🌊 17% faced flood impacts

Fans are already changing their behaviour:

13% are attending fewer events due to extreme weather.
34% are more cautious about purchasing tickets - this rises to 44% for regular gig-goers (those who attend live music weekly).

🎟️ Ticket sales drop when temperatures rise:

1 in 3 won't attend an event if it's over 35°C
2 in 3 won't attend if it's over 40°C
84% avoid events at 45°C+

More info here.

Thankyou to funding from Music Australia

Thankyou to all our partners...

The Australian Live Music Business Council (ALMBC) acknowledge the First Nations people of these unceded territories we live, create and work on. We recognise, respect and celebrate one of the world’s oldest continuing holders of song and the cultural distinctions of First Nations people and value their rich and positive contribution to the music industry and more broadly Australian society. We the Australian Live Music Business Council pay our respects to all of the Traditional Owners and keepers of this land and acknowledge all Elders past, present and future.